Terese Jonsson | Ladyfest London

Two months to go! | 14.3.08

With all the amazing events that happened in London over the International Women's Day weekend, we had a busy few days promoting Ladyfest. On Saturday we marched at Million Women Rise, zipping around the rally at Trafalgar Square afterwards, handing out our new proper printed colour flyers and chatting to people in the crowds (hopefully a good strategy to stop people from just throwing the flyer in the bin later). This was a great opportunity of reaching many new women and feminists, many of whom weren't familiar with Ladyfest. Whether they'll come is another thing of course but at least they'll know it's going on (and maybe tell some other people).

Then on Sunday daytime we had a stall at the amazing feminist gathering which took place at the newly opened Hackney Social Centre and in the evening we headed down to Elephant & Castle to do another stall at the Mad Chicks event, which was lots of fun. We don't have any real merchandise yet so the stall didn't make any money but it's a good way of getting people to sign up to our mailing list and just getting the message out there that Ladyfest London is happening soon (a little too soon for my liking!!!)

Aside from stepping up the publicity, funding is our top concern at the moment and the one some of us are starting to lose sleep over… Raising the cash has not proved an easy task, and the expenses in a city like London are, well, expensive. Funding applications are long and draining. Unfortunately we don't have any fundraising experts in our midst so we've had to plod along as best we can with the limited time and resources and energy we could spend on them. We've only made one successful bid so far and it's looking increasingly unlikely that we'll be given any more money from funders. Hopefully most of the expenditure will be recouped through ticket sales (although that's also a worry and we obviously want to keep tickets as cheap as possible) but in the meantime we're looking at a very acute cashflow situation in the lead-up to the festival which we're scratching our heads trying to solve at the moment.

Throughout the summer and autumn we held a number of benefit gigs and other events to raise money but these take a lot of time and energy to organise in themselves and at this stage of the actual festival-planning most of us don't have the time to devote to putting on smaller gigs. So we're on the lookout for easy and quick fundraising ideas. And donations! (Seriously, if you do have ideas or want to get involved, please do get in touch: info@ladyfestlondon.co.uk)

So that was the boring bit…

In more exciting news, things are really starting to come together in terms of the programme. Most musicians, workshops, speakers, artists and films are in the process of being confirmed and we're meeting this weekend to look at scheduling. This is exciting! Seeing how everything is coming together, realising how many different and amazing things are going to happen all in one weekend! I'm keeping tight-lipped for now but keep a lookout on our website as the programme should be announced in the next few weeks. It's gonna be amazing, I promise!

The Road to Ladyfest London | 25.1.08

This spring Ladyfest will return to London, coming to take over town (well almost anyway) on 9th-11th of May. I am part of the group of ladies (and a few gents) organising it and Kat has kindly invited me to blog here in the run up to the festival. So over the upcoming months I'll do my best to provide some kind of insight into the whole organising process, which has been everything from exciting, to frustrating to inspiring to messy to exhausting and back again – and that was just last week!

So to start with, here's a very brief history of what's happened so far… (and I should probably stress at this point that this is obviously my take on events only and I'm not trying to speak for any of the other organisers)

November 2006 (yes 2006!)
First meeting. About 20 of us turned up to Weatherspoons in Angel and tried to cram round a table meant for about 8. It was exciting to see so many people were keen to get involved but we couldn't hear anything of what the people at the other side of the table were saying! We did manage to write our email addresses down on a bit of paper though and soon after a mailing list and myspace page were born.

January - May 2007
Personally I dropped out for a bit but there were a few meetings during this time (now held at the London Action Resource Centre) which, from what I gather, mostly centred around organising benefit gigs to start raising some money, coming up with wish lists about what people wanted see at the festival, deciding on the date, and publicising the group as the attendance had dropped quite dramatically from the initial meeting. The Underworld in Camden was booked as the music venue. Some deciding factors were the size (500 capacity), the central location, that it's an all-ages venue and that it's not owned by Carling (which sadly most larger venues in London seem to be these days).

The first couple of benefit gigs were held and a small amount of cash started to accumulate, with raffle and cakes turning out to be great little earners. The money raised was immediately spent on paying the deposit for the Underworld. We had a stall to recruit volunteers at the Zine Fest at the Women's Library in May and put together the first issue of the Ladyfest London zine.

June
We all got together at Pogo Café (a co-op vegan café in Hackney), ate cake and decided on our aims. Inspired by a recent Feminist Activist Forum meeting which involved lots of bits of paper and bluetack and marker pens in order to come up with a consensus-based mission statement, we tried something similar. There were about 15 or so people at the meeting and we all broke up into groups of 3-4 and wrote down what we felt were the key aims for the festival. Then we went through and tried to match up what the different groups had written and from this emerged our list of aims. It was a fun night and I was excited to see the more overtly political and feminist aspects featuring prominently on people's lists (our aims are listed on our myspace page).

Around this time we also decided to set up working groups for different aspects of the festival (eg music, workshops, finance, publicity etc). In hindsight I'm not sure that's worked so well but more on that another time.

The finance group (which due to a mysterious compulsion I decided to join) also set up a community group bank account with the Cooperative Bank. We were stressing about trying to write a lengthy business plan but when I rang them up they said all we needed was a one-page explanation of who we were, how many people were involved, what our turnover would be and how we planned to make our money back. Easy!

September
The finance group just managed to get an application in on time to the Feminist Review Trust to apply for some money to fund the workshops and panel discussions programme. They award anything up to £10,000 and have a relatively straight forward application compared to other funders. Plus they're feminists!

With regular benefit gigs and an ever expanding myspace friends list, lots of new people started to turn up for the general meetings, which continued to be held about once a month. Most working groups on the other hand were still struggling to get off the ground. With most of us in full-time work or studying as well as committed to other projects, it was difficult to find times when all or even most working group members were available. Even after a date had been confirmed, it was pretty common for only 2 people to turn up. Ladyfest just seemed so far away so other things tended to take priority.

November
The group got a much needed energy-boost as a number of super-organised and enthusiastic new women joined. All of a sudden a 5-strong film group was born and an awesome comedy benefit was organised in Hackney, compeered by Josie Long. At the end of the month we also found out that we'd been awarded £1,000 by the Feminist Review Trust!

December
After a lot of faffing around about how much we could afford and what exactly it was we needed and wanted, the venues for the workshops, speaker panels and films, were booked. We went with two very different spaces. One is the Resource Centre on Holloway Road, which is a non-profit all-purpose built conference centre and quite formal-looking but with great rooms in different sizes for panels and discussion-based workshops (and wait til we get all our Ladyfest bunting & stalls up all over the place!). The other is the Islington Arts Factory which is beautiful arty space in a converted old church which will be perfect for film screenings as well as all the practical and arts and music based workshops. With a bit more money in the bank we could easily cover the deposits, which was one of the reasons why booking more venues had been delayed until this point.

So that brings me up to January. I've probably missed out lots of things but those are some of the key milestones so far. More to come soon… !

l

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